YouTube Music is always exploring new ways to make it easier to measure artists’ presence on their platform. The latest metric feature targets artists YouTube Music allows them to estimate how many unique users globally have watched or listened to their content.

Music streaming service It confirmed that it is now testing a monthly audience metric, which updates daily to show an artist’s total number of unique listeners and viewers across all formats in the last 28 days.

This metric estimates the number of unique users globally over the past month across all YouTube formats, such as YouTube, YouTube Music, and YouTube Kids. The monthly audience includes users who watched or listened to:

• Videos, including short videos, uploaded by the artist or their company
• Collaborations that include the artist’s music uploaded to other channels
• Videos, including short videos, uploaded by fans with an artist’s music
• Non-music content from the artist’s channel

The monthly audience feature is only available to some artists, while others will continue to display the total number of “subscribers” during the testing phase. YouTube Music’s new metric feature has many things in common with Spotify, including the fact that it updates every 28 days and that it shows artists’ “monthly listeners.”

In fact, YouTube Music was probably heavily inspired by… Spotify’s Monthly Listeners feature, although its monthly audience feature doesn’t provide as much information as Spotify’s feature, at least not in its beta form.