YouTube expands its spontaneous performance, which makes it soon available to all creators in YouTube Partner and finally to more channels. Initially, this technology, which translates the video of the video into different languages, was limited to specific channels. This step aims to make the content easier for a world audience. CEO of the company, Neil Mohan, Share this update as part of a broader advertisement that defines YouTube’s priorities for the next year. This advertisement also touched on the planned improvements for podcast creators on the platform. The ability to translate the video content was a long challenge for creators. Traditionally, dubbing requires a great time and resources, and often employed specialized audio representatives. This process may be expensive, especially for young creators, which limits their ability to reach viewers who speak different languages. YouTube’s automatic Dubbing tool seeks to facilitate this process, using artificial intelligence to translate the audio track into multiple languages. This technology opens new possibilities for creators, allowing them to communicate with viewers all over the world without the traditional barriers of language.

Neil Mohan, CEO of YouTube

Dubbing tool can be accessed by advanced settings in YouTube Studio. At the present time, he supports nine languages, including English, French, German, Indian, Indonesian, Italian, Japanese, Portuguese and Spanish. While the tool can automatically translate English videos into all subsidized languages, other languages ​​in other languages ​​are currently called only into English. YouTube referred to plans to add more languages ​​and improve tool functions in the future. This can include features such as the best sound coincidence and the most natural sound translations.

From a creative point of view, this development can significantly affect the content strategy. The ability to receive videos easily in multiple languages ​​remove a major obstacle to international access. Creators can be allowed to build larger fans and communicate with viewers who have not previously been able to reach due to language barriers. For viewers, this means reaching a wide range of content in their original language, which enriches their viewing experience. It also has the ability to enhance more understanding and communication through different cultures and societies.