WWDC from Apple (The developer conference around the worldIt is scheduled to take place from June 9 to 13 this year. But as Mark Gorman of Apple Mark indicates in the latest version of the newsletter, the company’s approach this time is more impatient.

WWDC 2024 was a big event – as all WWDC events are usually – because it presented the latest installation of the company: Apple intelligence. Apple went on artificial intelligence last year and its users promised a really revolutionary new experience. Artificial intelligence was supposed to renew how Apple users interacted with them iPhone 16 or MacBook Pro.

instead of Apple intelligence It has become a shame in the recent months of the company. Apple executives are concerned and there are major internal changes in the company regarding project management. The promised features are over and over again and what exists compared to what the competitors offer.

Perhaps worse than all, that the entire ordeal has caused many damages to Apple’s brand. Customers ask about the location of Siri and why Apple promised something that you knew could not be presented on time. Many have said they prefer to see Apple abandoning work on artificial intelligence completely.

Apple intelligence It was a major selling point for iPhone 16. | Video credit – Apple

Which leads us to WWDC 2025: An event that Apple markets in a more cautious tone. There are no great promises to new features that will revolutionize iOS and iPhone again. Instead, Apple said that WWDC 2025 “will rise” on the occasion of another incredible year “in a brief press statement.

Even the WWDC 2025 logo is much more. While WWDC 2024 had a slogan bombing your eyes in color – imitation Apple intelligence Glow – This year’s logo is a simple white circle that looks like a glass. However, there is a very simple hint of Apple intelligence Colors and I am sure that the company will provide it again.

Reports indicate that Apple is completely designing iOS iOS 19, even more than it was IOS 18. This new appearance, was said to be inspired by Visionos is likely to be displayed in WWDC 2025. But despite complete redesign, the company may play it is safe at the present time and not on promises to something that may not be able to make.

It is a smart step by Apple, in my opinion, and I think the company has a more vibrant event in the store later this year when it announces iPhone 17.