At the beginning of April, Ferrezon launched New preparatory plans, including $ 45/visible month Pro+ and updated plan 35 dollars per month. This aims to reinforce VerizonQ2 performance, but the battle for the largest market share is Outside of completion.

David Kim, Verizon Crueer Senior Integrity Inniter (CRO), is the man who oversees VerizonPre -paid brands, including visible and complete wireless. Before that, Kim played roles in T-Mobile, Sprint, Dish, and Boost Mobile.

He began to sell wireless retail as high school student selling phones in a radio hut in Toxon, Arizona. At that time, the switch meant a new phone number, a large barrier that does not exist today. But Kim says that these early lessons are still important.

join Verizon About a year ago, she has a chance to drive a large brand wallet with a wide retail distribution, including partnerships with Walmart. at that time , VerizonThe paid work was weak. But things began to turn when Nancy Clark became president of Verizon The value brought a new leadership team that included Kim.

By the end of 2024, Verizon Positive net additional additions were reported in the forefront, with the exception of Safelink, for the first time since I got a track. However, the competition is still strong, and the company has approved the increasing pressure of competitors. Verizon It is expected that the prepaid revenue will grow in the second half of 2025.

Kim says that many internal changes helped fuel the transformation. Driving is convinced Verizon To invest in appropriate employees and technology. They also searched to frustrate customers, especially data suffocation. In response, plans such as Total Wireless now provide a distinct access to the network without slowing down.

On the devices, Kim team works with manufacturers to keep phones accessible to all, with recognition that many paid users submit depend on their phones as their main internet connection.

Verizon It also expands the retail scope for the total wireless, and opens hundreds of stores. Research has shown that many customers who believe it through Verizon It was just a plan, not a separate service. The brand aims to the total wireless to fix this. Kim invites her VerizonThe “Fighting brand” that was placed against competitors such as Metro and Boost:

David Kim in favor of Networ, April 2025

The stores still visit to monitor how sales representatives interact with customers. He believes that customer experience at the point of sale is still important, even with the development of technology. I also think that customer experience is crucial and until now, artificial intelligence robots are not qualified enough to provide what we need and want customers – but the diligent sales representative can present this front at all!