Verizon can continue to say it “Truly prioritizes first responders” even if T-Mobile doesn’t like it
Verizon can continue to say it “Truly prioritizes first responders” even if T-Mobile doesn’t like it
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Verizon statement that the front lines service is "the network that puts the first respondents first" was granted the thumb before The National Advertising Department (NAD), after T-Mobile, made an official complaint that determines this claim. This means Verizon She can continue to claim this in her ads, because Nad does not think it suggests Verizon It is the only company that cares about these important workers. The decision came after a quick review process T-MobileWho did not like how Verizon Its advertisement formulated it. The "quick pathway" process is a quick way to deal with individual issues in advertising, such as these. T-MobileThe objection was how Verizon He said things, on the pretext that they might make people think Verizon The only phone company was to make the first respondents a priority. T-Mobile He pointed out that all large phone companies, including their own network for the first respondents, offer similar benefits. Verizonand T-MobileAnd AT & T always tries to reach each other when it comes to adding new customers. All three provide special services and network features for different groups, including the first respondents. For example, T-Mobile She has the Connecting Heroes program, and AT & T He has first, which is a network specifically for the first respondents they built with the government. This shows that every person in the industry knows how important good communication services for emergency workers.
The Verizon Frontline page claims that it "gives priority to the first respondents." | Credit image - Verizon
In this particular case, nad decided that VerizonA statement, when you look at the ads, it does not actually say that they are the only ones who care about the first respondents. NAD believes that ads indicate this reasonably Verizon It really focuses on the first respondents, but this does not mean that other networks do not do the same. After NAD decision, Verizon He said in a statement that he was satisfied with the results.
Although NAD cases involved in wireless transport companies are not uncommon, it may be amazing to see how these companies are going in each other for specific lines or words used in ads. Recently, Verizon also opposed the T-Mobile claim in the ads that it was "the first and only" the provision of satellite messaging services as a result of its partnership with Starlink, which NAD was actually found not a false statement.
while Verizon We can continue to talk about the amount of focus on the first respondents by serving their front lines, this ruling does not mean that they are the only ones who do so. It only shows that it is important that the ads are clear and not misleading, especially when it comes to important services such as those for the first respondents.
Verizon statement that the front lines service is “the network that puts the first respondents first” was granted the thumb before The National Advertising Department (NAD), after T-Mobile, made an official complaint that determines this claim. This means Verizon She can continue to claim this in her ads, because Nad does not think it suggests Verizon It is the only company that cares about these important workers. The decision came after a quick review process T-MobileWho did not like how Verizon Its advertisement formulated it. The “quick pathway” process is a quick way to deal with individual issues in advertising, such as these. T-MobileThe objection was how Verizon He said things, on the pretext that they might make people think Verizon The only phone company was to make the first respondents a priority. T-Mobile He pointed out that all large phone companies, including their own network for the first respondents, offer similar benefits. Verizonand T-MobileAnd AT & T always tries to reach each other when it comes to adding new customers. All three provide special services and network features for different groups, including the first respondents. For example, T-Mobile She has the Connecting Heroes program, and AT & T He has first, which is a network specifically for the first respondents they built with the government. This shows that every person in the industry knows how important good communication services for emergency workers.
The Verizon Frontline page claims that it “gives priority to the first respondents.” | Credit image – Verizon
In this particular case, nad decided that VerizonA statement, when you look at the ads, it does not actually say that they are the only ones who care about the first respondents. NAD believes that ads indicate this reasonably Verizon It really focuses on the first respondents, but this does not mean that other networks do not do the same. After NAD decision, Verizon He said in a statement that he was satisfied with the results.
Although NAD cases involved in wireless transport companies are not uncommon, it may be amazing to see how these companies are going in each other for specific lines or words used in ads. Recently, Verizon also opposed the T-Mobile claim in the ads that it was “the first and only” the provision of satellite messaging services as a result of its partnership with Starlink, which NAD was actually found not a false statement.
while Verizon We can continue to talk about the amount of focus on the first respondents by serving their front lines, this ruling does not mean that they are the only ones who do so. It only shows that it is important that the ads are clear and not misleading, especially when it comes to important services such as those for the first respondents.
