As you may have heard, the promised context, the super -male intelligence is Siri This year will not happen. Now, the Apple analyst and the reputable Ming-Ki Kuo analyst Something he says in this regard … and he was starkly criticized Apple approach in the situation.

According to It was not the right approach. The analyst believed that Apple should have challenged the audience, and instead of default in a press release, Cupertino Giant should have passed the official channels.

In his position, Kuo refers to the “Antennagate” public relations crisis in 2010 with iPhone 4. The antennas may be the worst scandal in Apple’s history. It was associated with the connection that loses iPhone 4 if you hold it with your left hand, due to the antenna ban. This scandal is also a Mimi root “You are stuck by mistake.”

But Mim aside, what Steve Jobs again a day was to respond personally to multiple email messages for customers and then held a press conference to address cellular signal problems in iPhone 4. In the end, it ended with jobs saying that Apple would provide free bombs for all iPhone 4 users as solutions to the issue and allow unstable customers to return their iPhones.

Ko seems to say directly that the CEO of Apple, Tim Cook, he should have followed the example of Jobs and emitted the situation publicly with Siri’s apple intelligence.

Credit Image – Ming -Chi Kuo on X

Of course, Ko admits the fact that the developed Apple intelligence It is not easy to do the Apple for Siri and it will take time to develop it.

KUO also understands the fact that Apple was quick to announce the Siri smart Apple in WWDC 2024, and the accelerated decision, according to it, may have pressure from the board of directors and shareholders. This seems very reasonable, given the fact that it suddenly, the whole world has become obsessed with artificial intelligence …

Despite this understanding, although Kuo confirms that Apple should provide a more concrete response. Once again in 2010 with antennas, transparent functions were presented to Apple fans and also provided a tangible solution. At that time, Jobs held a position that Apple must take as “the pioneer in the world of smartphones”, and maintains an open approach to the public.

Jobs did something similar to the shortcomings of Apple Maps in 2012, where she sent an apology message to customers. So it seems only reasonable for people to expect (including kuo) Tim Cook To reflect this approach and address the situation with Apple intelligencePublicly and fodder.

Currently, the initial start of Apple intelligenceSiri power features were pushed to 2026. Siri was more customized and able to deal with tasks across various applications. When Apple announced this new Siri last year, I was personally annoyed by what it seemed to be the final use of the IPHONE intelligence authorities.

Things did not go as planned, and while we were waiting for this walking walk, it became clear that something was wrong before the delay was official.

Kuo may mean that Apple should deal with the situation like Antennagate may also mean that Apple should allow customers to repeat iPhone 16 …?

Meanwhile, like direct Apple competitors Samsung and Google has already merged a lot of AI is ingenuity in their latest smartphones. In order to be fair, none of them are directly at the level of this (similar to imagination almost) and I promised Siri. But the thing is that it does not seem to have Samsung or Google promised a miracle -like law. However, I did Apple, and I agree with Kuo on this one: Tim Cook He should treat things. Just do not expect to be able to repeat iPhone 16 Although there is no Siri, though this.