While we are waiting to see if Tiktok will remain active in the United States-and if that, and in any way-the potential ban can affect not only influencers in the United States, but people in the United Kingdom as well. Isn’t a small world there?

The thing is that many British Tiktokers depend on the American masses for a large part of their scenes – some estimates indicate anywhere in 20 % to more than 40 % of their followers come from the United States. If these numbers are correct, this is simply a huge.

This international forum has made the UK influences mentioned above attractive to advertisers, but if Tiktok is removed from the American market, its value may decrease to brands.

Just imagine a third (or more) loss from your audience: of course those who offer you money to announce their products will immediately stop writing the checks themselves! Of course, you’ll be worried, right?

Information spoke to some of the UK talent managers who already feel influenced. According to Johnny Davis, the great talent director of a sixteenth company, the brand’s deals to negotiate with creators have become more complicated. Especially for the agreements that may enter into force after the deadline on April 5, which was set by former President Trump to resolve this issue.

Trademarks are hesitant to commit, and discussions continue while companies are waiting for more clarity. Contracts now include emergency plans, allowing re -negotiation or content to be deported to alternative social media platforms if the United States is banned.

The uncertainty extends beyond the brand partnerships. Davis wonders how global user behavior turns if Tiktok disappears from the United States. American creators play a major role in forming trends, and if they are not present, British users themselves may find themselves separated. If people log in and no longer see their favorite influencers, they may simply move to other platforms, raising concerns about the general stability of Tiktok and its long -term importance.

British startups operating within the Creator economy are also preparing for possible repercussions. London’s influential marketing agency has strengthened its ability to analyze Instagram videos, expecting that the Meta platform can absorb a large part of the displaced Tiktok audience.

The CEO and co -founder Devran Amaratunga Karaaca indicated that the company has modified its strategy, ensuring that 90 % of its campaigns now extend to multiple social networks and targeting different geographical areas. This represents a shift from previous years, when many campaigns focus exclusively on Tiktok.

This may be the reason why Instagram is rumored to give up and release rollers As a separate application, as we told you yesterday, February 27.