These days, it is difficult to know what is not immersed in politics: sports, performances, movies and even technology. The Tiktok issue, which issues headlines in modern headlines, may seem to be related to programs and applications, but in reality, it is just another appearance of the same era.

As you know, last year, the Biden administration passed A bill in law is forced to sell on sale (for the buyer residing in the United States), one of its most expensive assets-Tikhak … or faces a state embargo in the United States. Trump runs Trump, gave 75 days to Tikhak; Currently, it is discussed from what he will buy (if he wants to sell it) the famous social media application, which includes about 170 million American hobby.

If Tiktok becomes dark in the United States, some social media platforms will benefit. One is this is Snapchat.

SNAP has seen an increase in the user’s participation with an uncertainty on the future of Tiktok, the CEO of Trend Evan Spiegel During the company’s fourth quarter call. While he refrained from taking final conclusions about the effect of Tikhak’s temporary stopping, he pointed out that the unconfirmed scene had benefited from the surprise.

One of the main attractions in Snapchat is the lights, the short video feature designed to compete with Tiktok. As concerns about Tiktok continues, more creators resort to Snapchat, with thousands joining Snap Star last year.

The number of creators who spread the content grew by more than 40 % on an annual basis in the fourth quarter, which increased the attractiveness of the platform. 40 % is not in any way a marginal number.

SPIEGEL also highlighted the expansion of Snapchat’s general content, noting that the platform now sees a billion publications per month. He emphasized that this growth reflects a healthy and prosperous environmental system, which is still the main axis of moving forward.

The company informed strong growth for users, as it reached 453 million active users daily in the fourth quarter, an increase of 39 million from the previous period. Revenue also increased to $ 1.55 billion, up from $ 1.36 billion in the previous year.

Beyond Snap, the unconfirmed Tiktok status affected the broader social media industry, with platforms like YouTube and Meta -based Meta Rednote also see increases in user sharing.

Are you ready to jump on board?