[ad_1] the T-Mobile The Advertising Solutions unit will acquire Vistar's intelligent marketplace that helps advertisers buy, sell and manage their media campaigns that appear across 1.1 million digital banners worldwide owned by 370 OOH companies. These banners display ads from over 3,000 brand partner advertisers. Purchase via T-Mobile Vistar will combine the latest advertising technology platform with T-MobileUnique data derived from its customers. In her press release, T-Mobile It said it "will help marketers and advertisers reach consumers with more measurable and addressable solutions, providing greater efficiency and ROI, while enhancing the consumer experience with more useful and engaging content." According to eMarketer forecasts, DOOH advertising will account for one-third of the $10 billion out-of-home advertising spending in the United States through 2025. T-Mobile's advertising unit already offers DOOH ads. | Image credit- T-Mobile T-Mobile He notes that digital displays still represent a small percentage of the OOH advertising market which means there is huge upside potential and the wireless carrier is making this purchase at exactly the right time. “T-Mobile is always envisioning new ways to deliver services to consumers and we see tremendous opportunity to deliver more relevant and personalized advertising. By combining T-Mobile's customer-focused approach and experience as one of the nation's largest marketers, with Vistar's leading out-of-home technology means Advertisers can easily place their ads where they know their audience will be located, improving every step of the customer journey. In collaboration with Vistar, T-Mobile will offer advertising solutions designed by marketers Marketers.”-J.P. Colaco, Senior Vice President and CEO of T-Mobile Advertising The deal is expected to close during the first quarter of 2025, although it is still awaiting regulatory approval. “We are excited to join,” Michael Provenzano, CEO and co-founder of Vistar Media, said in a statement T-Mobile"This is a brand that truly understands the power and potential of out-of-home advertising." T-Mobile It already offers DOOH advertising as part of its Advertising Solutions unit. T-Mobile He says it only takes three steps for advertisers to get involved. First, advertisers use telecom company first-party data to find the audience they aim to reach. Two, first-party data from T-Mobile It is combined with third party location data to understand the traffic patterns of that particular audience. Finally, activate appropriate digital displays based on data collected over a period of seven days. T-Mobile It says premium DOOH displays can be found in premium locations such as: And no, DOOH has nothing to do with Homer Simpson.
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T-Mobile announces its next acquisition which will transform an industry using digital screens
T-Mobile today announced the acquisition of Vistar Media. Your purchase will cost T-Mobile $600 million, although the price can be adjusted upon closing. Vistar provides technology for digital out-of-home (DOOH) advertising, which are digital versions of traditional outdoor advertising media. For example, DOOH ads may be displayed on screen instead of a traditional billboard which will allow multiple ads to appear on the site. These ads may also contain animation to grab viewers' attention. DOOH ads have the ability to reach millions of viewers daily.
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| Genre | News & Magazines |
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| Update | January 13, 2025 |
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