Tinder, perhaps the most popular dating application there, no Getting to love recently: It steadily loses users a month after a month. Therefore, changes must be made: promotions will be provided soon. It is 2025, so you know what it means, right? True, this means more artificial intelligence.

In the coming months, the application will be provided The features that focus on AI for discovery and matching, aimed at providing a Swipe -based alternative to the platform simply.

The company says that these coordinated recommendations from artificial intelligence will provide more personal matches and participation. But don’t worry! If you are used to criticizing the brand, you are safe.

High -level executive officials emphasize that artificial intelligence match will complete the beating instead of replacing it, with the aim of improving the quality of matching and the user’s perception.

This is not the first time that Tinder interfered with artificial intelligence. Another addition to the Acting, seeking artificial intelligence images, It was launched last year to help users choose the best profile images.

These features reach a time when Tinder is struggling, along with the broader dating applications. The base of the global user in Tinder continues to shrink. In October 2024, active monthly users (MAUS) decreased by 10 % on an annual basis, which only improved slightly to a 9 % decrease in the following months. By January 2025, a mouse decreased about 8 %.

The company’s direct revenues were also absent from the internal expectations, which amount to 476 million dollars, less than 480 to 485 million dollars expected. Obus.

In response, Match Group appointed the co -founder of Zillow, Spencer Rskov as her new executive. RASCOFF believes that Amnesty International can lead a major transformation of online dating, and compare its potential impact by moving from the desktop to the mobile phone a decade ago. He referred to applications such as Tiktok and Instagram, which have benefited from artificial intelligence to increase participation and retain, indicating that the matching group can see similar benefits.

Despite this optimism, Tinder struggles have been affected by the general performance of the Match Group group. The company reported 82 cents per share, and lost 84 cents. While it has achieved $ 860 million revenue, which exceeded estimates, this still represents a 0.7 % decrease on an annual basis.