Sony is back with the Xperia 1 VII, but do we really need it?

Sony is back with the Xperia 1 VII, but do we really need it?

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The most prominent signals of the 2012-2019 period are the Xperia Z series that gave us the first smartphone with 4K screen, 20-megapixel camera sensors, and the pioneering combined collection.

In 2019, Sony decided that smartphones need comprehensive repair, and the company abandoned all messages for simple numbers. Xperia 1, 5 and 10 models were born.

My sincere opinion is that from 2019 until 2023, Sony has produced some amazing smartphones with really great innovations under the cover. From cold and original proportions (albeit not very practical) 21: 9 to the changing visual lens system and all professional camera programs on board, this pioneer provided a unique experience.

But unique does not always mean good, and for this reason.

Issues (numerous) with Sony Xperia smartphones


Crazy prices


One of the main issues is that Sony still did not discover how to reduce manufacturing costs on major phones. I talked to a Sony employee on one of my work trips, and hinted that this was a huge problem over the past decade.

Signs of prices say everything. The leading Xperia 1 models are launched at $ 1,399, and there was a time when one model started at $ 1,599. These models decrease like madness, and you can buy them after two months at much better prices, but the noise died by that time. This leads us to the following number - the release schedule.

You have to wait months to buy one


If the crazy starting price does not discourage Xperia, the long months will be between the advertisement and the actual version for sure. For example, Mark III was announced in April 2021 and became available in August of the same year.

Poor user experience


For all the upper devices, beautiful materials and original camera systems that Xperia excels, the resulting user experience was relatively bad.

Among the problems of quality control with proximity sensors, fingerprint readers, screens to animal interfaces, semi -baked programs, and exotic user interface decisions (terrible lateral meaning), most Xperias is pain for use.

This is unacceptable for the phone, which costs northern $ 1,000.

Support for software? Well, perhaps ...


While medium phones and tablets are receiving seven years of main operating system promotions, Sony is only two promotions of the operating system and three years of security spots.

This commitment does not make people avoid just buying new pioneers for Xperia but also holds the used market-who will buy the pioneer pioneer two years without any other software updates below the line?

Xperia 1 Mark VI was a cry for help


In a typical way, the company tried to change things and address some problems related to Xperia 1 Mark VI for the past year. I say "Sony Model" because the company has just dropped some of the most original features in the Xperia collection, which made the Sony series unambiguously, and decided to move to the main current. Xperia 1 VI got rid of the 4K screen of 1080 pixels (dropping the pixel density to medium levels at 396 PPI). The phone also gave up the viewing ratio to 21: 9 that made Xperia phones unique in design and a hand. Finally, Sony removed all the programs that support the study and the interferences of everything under one simple camera application.

This, in turn, turned into Xperia from a specialized, costly and costly smartphone that no one was buying in an expensive boring version that was not purchased (according to IDC analysts, Sony smart business sales decreased by 40 % last year).

What is it with Xperia 1 Mark VII?


Unfortunately, according to the latest leaks, Xperia 1 VII looks like another blind shot. First, the price of the common device for the device is $ 1,399, and this may be again a difficult sale. Second, the camera system looks as it is, except for the continuous Telephoto Zoom, which is expected to have a focal length of 70-200 mm (this 3.5x-8.3x for the main camera).

This looks good on paper, but during years of test, I found this Zoom Telephoto continuously lacking a fixed one. I really hope that Sony has made improvements on that front.

Finally, it seems that Sony has surrendered to pressure and react to the reverse reaction to remove the 4K screen on the previous generation, and the company returns all these pixels to the Xperia 1 VII screen.

This may be an exaggeration. Why switch between 4K and 1080p screen? Why not offer QHD, something about 1440 x 3120 pixels?

There is no mention of software support yet, but I doubt that Sony will miraculously turn from two to seven years. We will have to wait for this, but the question remains.

Do we need another Xperia smartphone, or should you call it Sony?


I have always been a defender of technical diversity, and strange balls like Xperia smart, LGS and HTCS are always in my heart. However, the harsh reality is that LG and HTC have disappeared from the world of smartphones, and Sony is on his way out.

I think the time may have come to Sony to hang smart phone gloves and focus on what benefits the company. Sony makes first -class cameras, some of the best in this industry, and great OLED TVs. PlayStation is the best -selling control unit (with the sale of PlayStation 2 160 million units).

It is better to remember Xperia as a brand for cold and original smartphones from seeing it to reduce and melt in the saturated market. It is too late for the party. It is an old feeling, and I do not think it can be caused.

What do you think? Do we only need Xperia phones to keep the brand alive, or should Sony should move? Voting in our survey and shared your ideas in the comments below.


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The most prominent signals of the 2012-2019 period are the Xperia Z series that gave us the first smartphone with 4K screen, 20-megapixel camera sensors, and the pioneering combined collection.

In 2019, Sony decided that smartphones need comprehensive repair, and the company abandoned all messages for simple numbers. Xperia 1, 5 and 10 models were born.

My sincere opinion is that from 2019 until 2023, Sony has produced some amazing smartphones with really great innovations under the cover. From cold and original proportions (albeit not very practical) 21: 9 to the changing visual lens system and all professional camera programs on board, this pioneer provided a unique experience.

But unique does not always mean good, and for this reason.

Issues (numerous) with Sony Xperia smartphones

Crazy prices

One of the main issues is that Sony still did not discover how to reduce manufacturing costs on major phones. I talked to a Sony employee on one of my work trips, and hinted that this was a huge problem over the past decade.

Signs of prices say everything. The leading Xperia 1 models are launched at $ 1,399, and there was a time when one model started at $ 1,599. These models decrease like madness, and you can buy them after two months at much better prices, but the noise died by that time. This leads us to the following number – the release schedule.

You have to wait months to buy one

If the crazy starting price does not discourage Xperia, the long months will be between the advertisement and the actual version for sure. For example, Mark III was announced in April 2021 and became available in August of the same year.

Poor user experience

For all the upper devices, beautiful materials and original camera systems that Xperia excels, the resulting user experience was relatively bad.

Among the problems of quality control with proximity sensors, fingerprint readers, screens to animal interfaces, semi -baked programs, and exotic user interface decisions (terrible lateral meaning), most Xperias is pain for use.

This is unacceptable for the phone, which costs northern $ 1,000.

Support for software? Well, perhaps …

While medium phones and tablets are receiving seven years of main operating system promotions, Sony is only two promotions of the operating system and three years of security spots.

This commitment does not make people avoid just buying new pioneers for Xperia but also holds the used market-who will buy the pioneer pioneer two years without any other software updates below the line?

Xperia 1 Mark VI was a cry for help

In a typical way, the company tried to change things and address some problems related to Xperia 1 Mark VI for the past year. I say “Sony Model” because the company has just dropped some of the most original features in the Xperia collection, which made the Sony series unambiguously, and decided to move to the main current. Xperia 1 VI got rid of the 4K screen of 1080 pixels (dropping the pixel density to medium levels at 396 PPI). The phone also gave up the viewing ratio to 21: 9 that made Xperia phones unique in design and a hand. Finally, Sony removed all the programs that support the study and the interferences of everything under one simple camera application.

This, in turn, turned into Xperia from a specialized, costly and costly smartphone that no one was buying in an expensive boring version that was not purchased (according to IDC analysts, Sony smart business sales decreased by 40 % last year).

What is it with Xperia 1 Mark VII?

Unfortunately, according to the latest leaks, Xperia 1 VII looks like another blind shot. First, the price of the common device for the device is $ 1,399, and this may be again a difficult sale. Second, the camera system looks as it is, except for the continuous Telephoto Zoom, which is expected to have a focal length of 70-200 mm (this 3.5x-8.3x for the main camera).

This looks good on paper, but during years of test, I found this Zoom Telephoto continuously lacking a fixed one. I really hope that Sony has made improvements on that front.

Finally, it seems that Sony has surrendered to pressure and react to the reverse reaction to remove the 4K screen on the previous generation, and the company returns all these pixels to the Xperia 1 VII screen.

This may be an exaggeration. Why switch between 4K and 1080p screen? Why not offer QHD, something about 1440 x 3120 pixels?

There is no mention of software support yet, but I doubt that Sony will miraculously turn from two to seven years. We will have to wait for this, but the question remains.

Do we need another Xperia smartphone, or should you call it Sony?

I have always been a defender of technical diversity, and strange balls like Xperia smart, LGS and HTCS are always in my heart. However, the harsh reality is that LG and HTC have disappeared from the world of smartphones, and Sony is on his way out.

I think the time may have come to Sony to hang smart phone gloves and focus on what benefits the company. Sony makes first -class cameras, some of the best in this industry, and great OLED TVs. PlayStation is the best -selling control unit (with the sale of PlayStation 2 160 million units).

It is better to remember Xperia as a brand for cold and original smartphones from seeing it to reduce and melt in the saturated market. It is too late for the party. It is an old feeling, and I do not think it can be caused.

What do you think? Do we only need Xperia phones to keep the brand alive, or should Sony should move? Voting in our survey and shared your ideas in the comments below.



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