Snap tries to motivate developers to produce more content for Snapchat. Social Network Company just revealed a new reward program for Snap A developer called challenging marks.

Unlike other similar programs, Trading Tags offers developers an opportunity to win cash prizes to present lenses using active challenge marks. These lenses are judged on their authenticity, technical distinction and the focus of the topic. Snap explains in A. Blog post.

To make the rewards program as fair as possible, Snap cooperated with Lensslist the AR marketing platform, which makes it possible for AR developers from more than 100 countries around the world participating in the program.

AR developers can register in each challenge, create a lens using the AR Snap studio studio, then apply the challenge mark in the process of spreading the lenses that must be taken into account. Snap will announce new challenges every month with an opportunity to win a share of the total amount of the prize.

When talking about prizes, Snap offers a set of $ 10,000 prizes for the first challenge mark, which is opened until January 31. The first, second and third place will be bonus $ 2500, 1500 dollars and 1,000 dollars, respectively, while twenty males will receive $ 250. The winners will be revealed on February 14.

Besides the launch of the new reward program, Snap also announced a new educational pricing and a special student discount for the look. Starting today, Snap offers a new educational pricing and a special discount for $ 49.50 or 55 euros per month.

New educational prices can be reached and students deduction in all available countries, which include the United States, France, Germany, Spain, Italy, Austria and the Netherlands. Snap also states that any student or teacher enrolled or working in an accredited educational institution in these countries is qualified.