On another day, another lawsuit: Apple is transferred to the court by the owners of Apple Watch who – in a moderate phrase – does not agree with the coercino giant about its claims for “Carbon Neutral” products.

The complaint, This week was presented in a federal court in California, including seven buyers Apple Watch Series 9, SE and Ultra 2. Now all these smart watches have been marketed with a green brand (indicating that they are all environmentally friendly). Prosecutors argue that they will not buy devices or may pay less if they are familiar with what they call the true nature of Apple Environmental Requests.

The iPhone made hours in September 2023, as it promoted as a neutral carbon through a mixture of low emissions and carbon displacement purchases. However, the lawsuit claims that two main compensation projects that Apple relied on in reality did not contribute to a meaningful carbon discounts.

According to the prosecutors, one of these projects, located in the Chyulu Hills in Kenya, includes a land that has been in a national park protected since 1983, which makes the removal of forests unlikely regardless of Apple’s participation. According to the Chinese Guinean project, dense tree coverage before the initiative began in 2015. The lawsuit states that emissions cuts occurred with or without the participation of Apple, which makes the company’s claims under carbon firing inaccurate and misleading.

Prosecutors also referred to the research conducted by the National Retail Union and IBM, which found that 70 % of consumers in the United States and Canada consider environmental sustainability an important factor in purchase decisions.

In a statement on Thursday, Apple did not address the lawsuit directly but defended its environmental efforts. The company has confirmed that it has significantly reduced emissions from Apple Watch by more than 75 % and continues to invest in projects based on nature designed to remove large amounts of carbon from the air. Apple also reported that it provides its environmental initiatives transparently.

Apple has been criticized for the environmental friendship of Apple Watch before. In 2023, Apple claims that some of its Apple Watch models are the carbon neutral that the carbon faces A response from the European Union.

The European Union consumers rejected the claim, describing it as lack of accuracy and scientific misinformation, as it depends on the credits of carbon displacement instead of eliminating emissions completely. Apple admits that between 7 and 12 kg of emissions per hour, but it argues that it is compensated through high -quality credits.