Some get a real big kick of situations in which the street companies fail – and today, Apple has the role of laughter on the greatest fun of these people.

Apple again is the largest company by market in the world, so laughter is almost audible through the screen.

I am not talking about the fact that Apple revolves around the last major phone maker still has not reached a foldable headphone, nor the end of it. The iPhone 16 is equipped with a 60Hz update screen (and at the same time, the cheapest Google in Google Pixel 9A offers 120 Hz).

I am talking about the failure of artificial intelligence from Apple, as some have said: The general consensus is that Cuperno is the road (WA-AAY) Behind its competitors when it comes to the features of artificial intelligence on the phone.

But the real question that we have to ask ourselves is as follows: Even if this is true and Apple is backward, do you really suffer Apple?

Is Apple in depth?

The promises were made. | Image credit – Apple

Yes, and this is not the great revelation. Tim Cook and Partners. I have been delayed for some time now, and Samsung is the company that many say is at the forefront of AI’s mobile experience. Apple Intelligence last year, the company struggled to provide convincing AI features and delay the keys frequently with promotion of its latest iPhone devices as it focuses on AI. Despite the delightful marketing, technology failed to persuade customers.

All marketing and software engineering teams and artificial intelligence teams played a role in errors, while the CEO Tim Cook He eventually agreed to the premature of a backward platform.

The main Apple competitor-Samsung-is not heavy in the experience of artificial intelligence at home, instead, Google and (in particular) Google’s Google’s Gemini AI model for galaxy phones.

The pioneer last year by Samsung, Galaxy S24, as a “smartphone of artificial intelligence”, which talks about volumes about the company’s confidence and belief in the shortcut it carries.

Far East companies are also obsessed with AI; Xiaomi, Vivo, Oppo, Huawei, Honor playing:

Meanwhile, Apple is struggled to get the act of artificial intelligence together. A few days ago, we learned that AI-BoSted “Personal Siri” is now delayed, and this seems to be embarrassed. Yes, Siri can perform basic functions such as setting time settings, but it does not like anyone when it comes to access to the content on the screen, e -mail, text, and applications.

Analyst Ming Che Ko again and again Warning that the noise surrounding it Apple intelligence It was largely exaggerated. Until last year, he argued that the expectations were unrealistic, and now, his expectations appear to be accurate.

Apple should have dealt with Siri Messenger directly – but instead, the press statement was what fans obtained. This does not seem to be on the ground and honest about things, right?

All in all, promises were made that iPhone 16 It would focus on AI again at the time of the large veil. This was in 2024. At the present time, it does not seem that the main reform of Amnesty International would happen anytime, until 2026 here. Who knows if another delay pushes things to 2027 … or 2028? Yes, Amnesty International is late from Apple.

so what?

Come, admit it

Credit Image – Phonearena

Do you use many artificial intelligence features on your phone? Yes? Well, congratulations – you are among the few who do it.

Yes, some AI features are impressive (although they are far from perfection) – such as the ability to summarize long articles when they are in a hurry, or remove things from an image (often produces very messy results, so do not depend much on them), or translate some words while moving in a foreign strange country through some magic translators.

But do a small experience and take a small square between friends and relatives. Ask them some simple questions:

Make sure to highlight that you do not ask them if they reach the Chatgpt app (or web site), nor if their phone has any kind of artificial intelligence capabilities. We are talking about AI’s features for integrated smartphones, not third -party platforms.

Think about it: The first iPhone was officially made in 2007; It was not like a phone, for example, five years ago (2002). Well, (some) 2025 phones are definitely better than (some) 2020 phones, but is the dramatic difference like those that have the first iPhone? Not a million years old.

Yes, today’s phone is better and faster than yesterday. This is where artificial intelligence begins.

I am not against artificial intelligence features themselves, but mockery inside me can see how the phone manufacturers pushing the artificial intelligence agenda simply to hide the fact that phones or take them – have been exposed to phones. The brave innovations and developments that the jaw lacks from 20 to 30 years is not now anywhere to be seen (although things in some areas, such as phone cameras, are really great).

It caught the cross fire

Credit Image – Phonearena

It is true that Apple did not take time to develop the features of the IPHONE intelligence, but this is not the only reason that makes the company left and right.

It is just that Apple is greater than being ignored.

When you are big, people expect it to be large on all fronts and not skimp on the current noise – and today everyone talks about artificial intelligence. For this reason, Apple can be escaped with a 60 Hz -update screen on the latest iPhone, but it is unable to handle the proceedings and accusations of the prosecution.

While everyone is doing artificial intelligence, Apple finds itself in the most strange dilemma: people are not crazy about the features of artificial intelligence, but iPhone He should You have the advantages of Amnesty International, otherwise … “Apple falls behind!”

Credit Image – Phonearena

Do you wait for Apple Anged Intelligence Hurricane? Perhaps this is the reason that Apple is not heavy on the idea of ​​artificial intelligence and does not invest extensively in artificial intelligence.

Will the noise of artificial intelligence be concluded any time soon? I don’t really know-I can make both the arguments and against them: but I am positive that things such as distinct designs, long-term batteries, quick processes, smooth, capable cameras and bright screens are much more important for most phone users there-more than artificial intelligence tricks (currently).

At the end of the day, the only real damage to Apple is the way they dealt with things: they should not have promised things in 2024 that would arrive in 2026 (as soon as possible).

It is strange that all this noise of artificial intelligence made me think about a phenomenon from 25 to 30 years, called “The Dotcom Bubble”. Find it, real funny things.