Nothing again hand over some creative interviews to the custom fans base, announced The return of her famous community project to her phone (3A). This initiative calls on users to actively participate in the formation of various aspects of the device, from its internal business to its marketing efforts, which provides a unique level of participation rarely seen in the technology industry.
This is not the first time that anything has adopted this cooperative approach. The brand was previously launched societal versions of its previous devices, Especially the phone (2A), allowing its great fans to contribute to the ideas and comments that eventually affected the final product. This strategy has not only strengthened a strong sense of society about the brand, but I can also imagine that it provides valuable visions about what users really want in the smartphone.
Looking at the competitive scene, while giants like Samsung and Apple tend to maintain development tightly under the rear and offers features that no one is asking, nothing emerges with these types of projects. Not only does anything get points through its fans base, but also acquires some data that you do not mind paying. Basically, the specifications and performance of this societal edition of The phone (3A) should not be different from the non -societal version of the phone, which we found that he delivered a convincing feature group without breaking the bank. We thought it had maintained the amazing brand design and the distinctive official messenger interface. Although he did not boast of the same camera Her brother, “Pro”, still provides a capable experience with a 677 -inch AMOLED screen and the same Snapdragon 7s Gen 3 slices.
However, the publication of the community from the device will differ that the fans will get inputs on these three main areas, or “summaries” as the brand is called:
- Device design: Participants can make ideas and suggestions for physical appearance and build a phone.
- Software Design: This includes an input on the user interface, features and comprehensive software experience, especially small details such as Lockscreen and Adtergets.
- Development of accessories: Participants really can create their creativity here by developing exclusive accessories, and even holdings, to accompany the phone.
- Marketing campaigns: Users can contribute to the concepts of marketing, advertising ideas and other creative content to promote the publication of society over the phone (3A).
Nothing phone (3A) summaries of the community community. | Image credit – nothing
The presentations are now open to all summaries at the same time, and you can send your idea in any format mainly for you. The company offers a template that tells you about any parts of the phone (3A) that allows you to change, and you will have until 11 am GMT / 6 am on April 23 to send your idea. The winner will be announced later in April, after which all the winners will cooperate with each other.
This open invitation to cooperation indicates that nothing appreciates its society’s inputs and is ready to take unconventional ways to develop its products. By involving users directly in the construction process, nothing will get a deeper understanding of the preferences of its target audience and perhaps generating a sensation about this phone and any subsequent products. It will be interesting to know the ideas that the user ultimately offers to the final product, and how this cooperative effort is the general perception of a medium -term display.
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