I must admit: Covering the smartphone industry for 15 years makes me a bit sarcastic about innovation, especially in the past few years when it is difficult to obtain new ideas. But the moment I heard about the direction of thin phones, I was really excited.

Although most of the cameras’ innovations these days come from Chinese phones like Xiaomi and Vivo (difficult to buy in Western countries), the direction of the thin phone is led by Samsung and Apple. So far, so good.

Samsung was the first to officially disclose her plans, which bothering Galaxy S25 Edge in January at UNPACked, while Apple chose to remain secret on her plans for “IPhone 17 Air. Fortunately, good reputable leaks, including Mark Gorkman from Bloomberg, have revealed many details about the air phone, and we now know a good amount of certainty that it will come in September, alongside the familiar other. iPhone 17 Models.

I was very excited about the edge of the Galaxy S25 until …

I was especially excited by Galaxy S25 edgeThe first thin phone to hit the market. The fact that you can have a device size a Galaxy S25 Plus, but much thinner and lighter was enough for me not to care much about the rest.

Of course, I hope it would have a Snappe processor and a decent camera, and give it.

But I was not ready for Samsung to photograph itself in the foot badly.

Galaxy S25 Edge cost?!

Samsung has not confirmed this yet, but we hear from multiple sources that Galaxy S25 edge It will cost an arm and leg. today , Galaxy S25 edge He appeared in online stores in Europe at a much higher price than a Galaxy S25 Plus.

Italian store on the Internet Zanetti has the Galaxy S25 base with 256 GB of Galaxy S25 listed in 1,360 euros, or 200 euros more than a Galaxy S25 Plus With the same storage.

Transferring this to US prices, Galaxy S25 edge It is expected to cost at least $ 100 more than the basic model for Galaxy S25 PlusWhich at a price of $ 1,000.

If Samsung wants to kill her best invented years … This price is more safe and safer to achieve this!

These leaked prices are weak shock because … it has no meaning at all. the Galaxy S25 edge It should cost less than a Galaxy S25 PlusNo more. After all, and S25 edge It will have a smaller and lowest battery, all while maintaining the screen technology and the processor itself.

Apple gets it

Then we have a rumor iPhone 17 AirJust a few months after S25 edge.

Do you know the expected price for that?

900 dollars.

Compared to Apple worth $ 1,200, this is 300 dollars cheaper.

This price is actually logical for the phone, which contains fewer cameras, the smaller battery, and some other restrictions related to the shape factor, such as the high ability to strangle.

This will also be the year when Apple finally fixes the biggest defect in the iphone non-vanilla devices iPhone 17 and the iPhone 17 Air They get up to 120 Hz, according to leaks.

Add rumors that air is the first iPhone to use silicone and carbon battery with a longer battery life than the traditional Li-ion chemistry, and you will get an uncomfortable product as it may sound. And most importantly, it is not disabled at a crazy price.

The word T.

All these reflections are logical in a stable global economy that already works.

However, the danger that is looming on the horizon in the new definitions – the big word ” – can significantly change the financial equation of both companies and consumers. Not only for these two phones, but for all technology and all products in general.

However, these external factors affect Apple and Samsung in similar ways, so in the end, it is up to the two companies to set the appropriate pricing strategy to make this new trend success.

And if Samsung is already prices S25 edge As rumors indicate, I call it now: He died upon arrival.