NAD recommended stopping or modifying T-Mobile's ad claiming 20% ​​savings off AT&T and Verizon.

The ad, titled “The Holidays Are Coming Hot,” includes a statement he made T-Mobile That compared to AT&T and Verizon, T-Mobile Subscribers save 20% every month on service costs. NAD had to determine whether or not those viewing the ad had been informed of this T-Mobile That claim of 20% savings was calculated by taking the price AT&T and VerizonMonthly service plans and add-on costs for third-party streaming platforms.

In another case, it was instigated by a complaint filed by Fast-Track SWIFT AT&TNAD decided that the claim made by T-Mobile The pair of 30-second ads were misleading. In commercials, T-Mobile He said, “Save on every plan versus the other big companies,” which most consumers would take to mean price T-Mobile For a cell phone plan, the same number of lines will cost less than what you would pay for the same thing AT&T or Verizon.

once again, T-Mobile It fails to provide an accurate comparison by including the cost of streaming services bundled with T-Mobile Plan on top of the cost AT&T and VerizonOur monthly plans. Customers are unlikely to understand the savings mentioned in the commercial, the NAD report said T-Mobile Includes the value of streaming services bundled with T-MobileWireless service.

NAD says T-Mobile's claim isn't supported because its plans are in some cases more expensive than Verizon and AT&T.

The big point made by NAD is that T-MobileIt was not a claim T-MobileThis plan, when not considering streaming services, is more expensive than similar plans in AT&T and Verizon“.” As a result, NAD recommends it T-Mobile Stop asking to “save on every plan vs. other major companies.” once again, T-Mobile It said that although it would adhere to NAD's recommendations, it "did not agree with NAD's conclusions regarding the objectionable ads."

Both T-Mobile Ads that have been previously challenged AT&T They were 30-second spots. One features Kansas City Chiefs quarterback Patrick Mahomes, entertainer Snoop Dogg and other stars Saturday Night Live cast member Marcelo Hernandez.

while T-Mobile It is not necessary to follow the recommendations of NAD, the latter can be referred AT&TFTC Claims. The FTC can launch an investigation and take action against companies that attempt to deceive the public by displaying deceptive ads.