It was a matter of time only before the topics were fully going and start displaying ads. Although this step is not a surprise in fact since then A report in November claimed that Mita was planning to bring ads to topics in early 2025, still disappointing for those who supported the social network.

Instagram Adam Museri Breaking the news this week about Mita’s decision to start presenting ads on topics. It does not have a single positive response, but certainly will not prevent Meta from adding the largest possible number of ads to topics.

“We start a small test of ads on tops with a handful of brands in the United States and Japan. We know that there will be a lot of comments on how we deal with ads, and we make sure that they feel that they are the threads that you find relevant and interesting. We will monitor this test closely before expanding its scope on a broader scale, with the aim of obtaining ads on topics to a place where interesting is like organic contentMosciri, President of Instagram, said, although there are no many details about how to implement the ads exactly, it has been revealed. The threads, many users will start searching for alternatives. Unfortunately, there are not many social networks that do not display ads. One continues to acquire users (most of them from Twitter) is Bluesky. In fact, there is a very big opportunity because thousands of thread users will migrate to Bluesky once META decides to expand its “little ads test” to its entire social application.