iPhone sales continue to fall and Apple shares decline as Siri fails to impress

iPhone sales continue to fall and Apple shares decline as Siri fails to impress

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iPhone sales - which have already seen a weak performance yet Disappointing launch of iPhone 16 – Apple stock continues to decline Decrease too. This decline is mostly due to lack of interest Apple intelligence that was absent from iPhone 16 at launch and still not complete.

Recent reports from within the industry have claimed as much Apple is preparing for a difficult 2025. This is likely why the company is expanding into other product categories. Although the iPhone is Apple's bread and butter, it could also see years where it performs poorly.

Worldwide iPhone sales fell by five percent and Apple phones lost more market share to competitors in China. The Chinese market is still waiting Apple intelligence To exit in the region and this has affected iPhone sales in the country. Apple shares were also down about three percent, although this is pretty normal and I expect the company to rebound sooner rather than later.
Video thumbnail

Apple intelligence It is a major selling point for iPhone 16 series. | Video credit – Apple

And it wasn't limited to iPhone 16 comes out without Apple intelligence He still doesn't own it in its entirety. Apple has chosen to release its AI features in sporadic updates, the largest of which is – A A revamped Siri has been delayed to 2026. But there's another problem, too.

While most phone manufacturers have jumped on board the AI ​​hype train, most users still don't care about it. Many people believe that AI is just a passing fad that does not bring anything of value. This meant that a lot of iPhone users saw no reason to upgrade iPhone 16 Which, in addition Apple intelligenceoffers just another new feature: the camera control button.

All of this - not to mention the differences in the EU - has resulted in a very divided iPhone launch in my opinion. You don't get the same product all over the world. While it may be one of The best phones worth buying today aren't necessarily a must-have.

The numbers show that many people agree.


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iPhone sales – which have already seen a weak performance yet Disappointing launch of iPhone 16 – Apple stock continues to decline Decrease too. This decline is mostly due to lack of interest Apple intelligence that was absent from iPhone 16 at launch and still not complete.

Recent reports from within the industry have claimed as much Apple is preparing for a difficult 2025. This is likely why the company is expanding into other product categories. Although the iPhone is Apple’s bread and butter, it could also see years where it performs poorly.

Worldwide iPhone sales fell by five percent and Apple phones lost more market share to competitors in China. The Chinese market is still waiting Apple intelligence To exit in the region and this has affected iPhone sales in the country. Apple shares were also down about three percent, although this is pretty normal and I expect the company to rebound sooner rather than later.

Video thumbnail

Apple intelligence It is a major selling point for iPhone 16 series. | Video credit – Apple

And it wasn’t limited to iPhone 16 comes out without Apple intelligence He still doesn’t own it in its entirety. Apple has chosen to release its AI features in sporadic updates, the largest of which is – A A revamped Siri has been delayed to 2026. But there’s another problem, too.

While most phone manufacturers have jumped on board the AI ​​hype train, most users still don’t care about it. Many people believe that AI is just a passing fad that does not bring anything of value. This meant that a lot of iPhone users saw no reason to upgrade iPhone 16 Which, in addition Apple intelligenceoffers just another new feature: the camera control button.

All of this – not to mention the differences in the EU – has resulted in a very divided iPhone launch in my opinion. You don’t get the same product all over the world. While it may be one of The best phones worth buying today aren’t necessarily a must-have.

The numbers show that many people agree.



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