However, according to Mosseri, the tweaks have been in the works for months, which makes sense — apps don’t appear overnight. Additionally, it promises to offer a wider range of creative tools and likely cater to a more niche audience. Essentially, the app should be a platform where you can track ideas instead of just using templates or having AI-powered video editing tools tailored to each clip.

The mods haven’t been released yet, but iOS users can already pre-order them from the App Store. Mosseri mentioned that there is an Android version on the way as well. While it hinted at a February release, the App Store listed March 13 as the launch date. Just a heads up: the initial release will not be fully optimized, it will be a work in progress.

Over the past few days, Mosseri has revealed some new updates to Instagram. For a start, soon, You’ll have a new feed showing reels that your friends have liked or commented on. Additionally, the reels get an upgrade, which now extends up to three minutes. And say goodbye to the square grid on your profile as it turns into a rectangular layout.