In the wake of TikTok uncertainty, Elon Musk’s X and Bluesky go all in on video

In the wake of TikTok uncertainty, Elon Musk’s X and Bluesky go all in on video

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with TikTok's future remains uncertain, and other social media platforms are rushing to seize the opportunities it may leave behind. Instagram just launched a new app, somewhat similar to TikTok's video editing counterpart, CapCut. Meanwhile, X and Bluesky are looking to capitalize on the chaos surrounding ByteDance's apps. Elon Musk's app is rolling out a new video tab in the bottom bar for users in the US, making it easier to dive into video content on the platform. It's no surprise that it's only available in the US at the moment, especially since that's where TikTok was briefly shut down. X users can already scroll through short videos by tapping on one of the clips in their timeline and scrolling up. This new video tab is just a separate space dedicated to these videos. Bluesky, not wanting to be left behind, is jumping on the video trend as well. The relatively new social media platform has now introduced a dedicated video tab, giving users a specific space to browse and enjoy video content without the usual distractions.
However, now that TikTok is back up and running in the US, and it's not clear whether the moves from X and Bluesky will really make a difference. But one thing is for sure – it cements the reign of vertical video on social media, with platforms all over embracing the format. So, what's behind these changes in social media platforms right now? If you haven't guessed already, it's all because of the uncertain future of TikTok in the US. The app went dark in the country due to a possible ban, but it remained offline for only a few hours. TikTok quickly made a comeback following comments from President Donald J. Trump, who suggested ByteDance would have more time to sell at least 50% of the app. The app is for a US company or owner. There is even speculation about this It's possible that Elon Musk could be the one buying TikTok, though the company has denied those rumors — at least for now.

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with TikTok’s future remains uncertain, and other social media platforms are rushing to seize the opportunities it may leave behind. Instagram just launched a new app, somewhat similar to TikTok’s video editing counterpart, CapCut. Meanwhile, X and Bluesky are looking to capitalize on the chaos surrounding ByteDance’s apps. Elon Musk’s app is rolling out a new video tab in the bottom bar for users in the US, making it easier to dive into video content on the platform. It’s no surprise that it’s only available in the US at the moment, especially since that’s where TikTok was briefly shut down. X users can already scroll through short videos by tapping on one of the clips in their timeline and scrolling up. This new video tab is just a separate space dedicated to these videos. Bluesky, not wanting to be left behind, is jumping on the video trend as well. The relatively new social media platform has now introduced a dedicated video tab, giving users a specific space to browse and enjoy video content without the usual distractions.

However, now that TikTok is back up and running in the US, and it’s not clear whether the moves from X and Bluesky will really make a difference. But one thing is for sure – it cements the reign of vertical video on social media, with platforms all over embracing the format. So, what’s behind these changes in social media platforms right now? If you haven’t guessed already, it’s all because of the uncertain future of TikTok in the US. The app went dark in the country due to a possible ban, but it remained offline for only a few hours. TikTok quickly made a comeback following comments from President Donald J. Trump, who suggested ByteDance would have more time to sell at least 50% of the app. The app is for a US company or owner. There is even speculation about this It’s possible that Elon Musk could be the one buying TikTok, though the company has denied those rumors — at least for now.



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