Huawei is the top smartphone brand in China during Q4 while Apple has a rough quarter

Huawei is the top smartphone brand in China during Q4 while Apple has a rough quarter

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A new report from Counterpoint reveals this Huawei enjoyed a strong fourth quarter in China, with sales rising 15.5% over the final three months of the year. As a result, the embattled manufacturer took first place in China's smartphone market for the fourth quarter with a market share of 18.1%. This compares to the third-place company's share of 15.2% during the fourth quarter of 2023.
Thanks to the sharp decline in sales of 18.2% during this quarter, Apple, which was the leader in China during the fourth quarter of 2023 with a 20.2% market share in the world's largest smartphone market, ranked third. Apple came in just behind second-placed Xiaomi, with the latter gaining a 17.2% market share in China after increasing sales by 3.9% year-on-year. Xiaomi also ranked second after Apple during the fourth quarter of 2023.

Vivo rose from fifth place during Q4 2023 to fourth place in China during Q4 2024. Sales rose 8% with Vivo's share of the Chinese smartphone pie rising from 14.6% to 15.3% year-on-year. Honor had a difficult fourth quarter in China where sales fell 12.8%. The company's market share decreased during the last quarter of 2024 to 13.6%, compared to 15.1% in the previous year.

Oppo remained mired in seventh place, where it was during the fourth quarter of 2023 and the fourth quarter of 2024. During the last quarter, Oppo’s sales fell by 9.3%, giving the manufacturer a 12.5% ​​share of the Chinese smartphone market during the last three months of 2024 compared to With a market share of 13.3%. achieved by Oppo during the same quarter of the previous year.

Huawei's resurgence has been helped by its ability to source its own Kirin 5G application processors. Huawei's latest AP, the Kirin 9020, is built by China's largest foundry (SMIC) using a 7nm node. The chipset is used to power the flagship Huawei Mate 70 series of phones. Thanks to US sanctions, chip foundries that use US technology to manufacture chips are not allowed to supply Huawei with the latest silicon.

Overall, China's smartphone market suffered a 3.2% year-on-year sales decline during the fourth quarter of 2024. This was the only quarter in 2024 to show such a decline during the year. For the full year of 2024, smartphone shipments in China rose by 1.5% compared to 2023. The top manufacturer was Vivo (17.5% market share), followed by Huawei (16.3%) and Xiaomi (15.7%).


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A new report from Counterpoint reveals this Huawei enjoyed a strong fourth quarter in China, with sales rising 15.5% over the final three months of the year. As a result, the embattled manufacturer took first place in China’s smartphone market for the fourth quarter with a market share of 18.1%. This compares to the third-place company’s share of 15.2% during the fourth quarter of 2023.
Thanks to the sharp decline in sales of 18.2% during this quarter, Apple, which was the leader in China during the fourth quarter of 2023 with a 20.2% market share in the world’s largest smartphone market, ranked third. Apple came in just behind second-placed Xiaomi, with the latter gaining a 17.2% market share in China after increasing sales by 3.9% year-on-year. Xiaomi also ranked second after Apple during the fourth quarter of 2023.

Vivo rose from fifth place during Q4 2023 to fourth place in China during Q4 2024. Sales rose 8% with Vivo’s share of the Chinese smartphone pie rising from 14.6% to 15.3% year-on-year. Honor had a difficult fourth quarter in China where sales fell 12.8%. The company’s market share decreased during the last quarter of 2024 to 13.6%, compared to 15.1% in the previous year.

Oppo remained mired in seventh place, where it was during the fourth quarter of 2023 and the fourth quarter of 2024. During the last quarter, Oppo’s sales fell by 9.3%, giving the manufacturer a 12.5% ​​share of the Chinese smartphone market during the last three months of 2024 compared to With a market share of 13.3%. achieved by Oppo during the same quarter of the previous year.

Huawei’s resurgence has been helped by its ability to source its own Kirin 5G application processors. Huawei’s latest AP, the Kirin 9020, is built by China’s largest foundry (SMIC) using a 7nm node. The chipset is used to power the flagship Huawei Mate 70 series of phones. Thanks to US sanctions, chip foundries that use US technology to manufacture chips are not allowed to supply Huawei with the latest silicon.

Overall, China’s smartphone market suffered a 3.2% year-on-year sales decline during the fourth quarter of 2024. This was the only quarter in 2024 to show such a decline during the year. For the full year of 2024, smartphone shipments in China rose by 1.5% compared to 2023. The top manufacturer was Vivo (17.5% market share), followed by Huawei (16.3%) and Xiaomi (15.7%).



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