How does it feel to lose a billion dollars a year, Apple?
How does it feel to lose a billion dollars a year, Apple?
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You may be a fan of Henry Cavill or Dua Leipa (or both at the same time, although I do not find that very possible), but have you ever heard of "Argylle" (2024)? no? And you did not see it? Well, this may be one of the reasons that make Apple lose one billion dollars per year.
Budget mode of $ 200 million, 5.6/10 movies (to get IMDB degree, and this is a distant), the Apple TV+ model causes a large headache in Cobino: this is it The only uniform Apple subscription service.
Despite the growth of the service to 45 million subscribers in 2024, it still does not win, and worse, the numbers are decreased: Apple claims to lose more than a billion dollars annually. Apple spends more than $ 5 billion annually on content since the launch of the service in 2019, but Cook recently reduced this budget by $ 500 million in response to installation losses.
Although Apple TV+ has made remarkable steps with award shows and films, her fans are still relatively small compared to competitors like Netflix and Amazon. Some reports show that Apple TV+ constitutes less than 1 % of all broadcasting viewers on the United States TVs.
Meanwhile, Netflix and Amazon are suspended, with 8.2 % and 3.5 % of total viewing in February. The Apple TV+ does not only have the same set of programs and movies as its competitors do.
Image credit - Apple
Apple is a company between galaxies with magic ability to absorb these losses, but its adventure in the trading land was an expensive educational process. The company's success in other services, such as iCloud+ and Application Store, has strengthened the total services revenues, which grew by 13 % to more than 96 billion dollars in the past fiscal year.
So, if Tim Cook now reads, I'm sure he will say it is great to lose one billion dollars a year ... as long as you have a $ 96 billion revenue flow.
All in all, Apple TV+ is designed not to compete directly with first -class broadcasting services in terms of subscribers, but to enhance "thieves" for their ecological system by providing free experiences and assembling them with other Apple services. Executive officials believe that the Apple TV+ application is available on a wide range of Apple devices that can lead to illegal device sales, although there is no clear evidence of the success of this strategy.
The internal changes also followed the increasing audit of Apple TV+financial data. In early 2023, Peter Sterin, the former president of the service, left, citing frustrations over the limited control of content and marketing. His departure restructuring the services department, as Oliver Schoser is now overseeing Apple TV+ alongside Apple Music, and Adrian Perica, which runs iCloud+ and Apple One, and holds responsibility for other services with weak performance.
You may be a fan of Henry Cavill or Dua Leipa (or both at the same time, although I do not find that very possible), but have you ever heard of “Argylle” (2024)? no? And you did not see it? Well, this may be one of the reasons that make Apple lose one billion dollars per year.
Budget mode of $ 200 million, 5.6/10 movies (to get IMDB degree, and this is a distant), the Apple TV+ model causes a large headache in Cobino: this is it The only uniform Apple subscription service.
Despite the growth of the service to 45 million subscribers in 2024, it still does not win, and worse, the numbers are decreased: Apple claims to lose more than a billion dollars annually. Apple spends more than $ 5 billion annually on content since the launch of the service in 2019, but Cook recently reduced this budget by $ 500 million in response to installation losses.
Although Apple TV+ has made remarkable steps with award shows and films, her fans are still relatively small compared to competitors like Netflix and Amazon. Some reports show that Apple TV+ constitutes less than 1 % of all broadcasting viewers on the United States TVs.
Meanwhile, Netflix and Amazon are suspended, with 8.2 % and 3.5 % of total viewing in February. The Apple TV+ does not only have the same set of programs and movies as its competitors do.
Image credit – Apple
Apple is a company between galaxies with magic ability to absorb these losses, but its adventure in the trading land was an expensive educational process. The company’s success in other services, such as iCloud+ and Application Store, has strengthened the total services revenues, which grew by 13 % to more than 96 billion dollars in the past fiscal year.
So, if Tim Cook now reads, I’m sure he will say it is great to lose one billion dollars a year … as long as you have a $ 96 billion revenue flow.
All in all, Apple TV+ is designed not to compete directly with first -class broadcasting services in terms of subscribers, but to enhance “thieves” for their ecological system by providing free experiences and assembling them with other Apple services. Executive officials believe that the Apple TV+ application is available on a wide range of Apple devices that can lead to illegal device sales, although there is no clear evidence of the success of this strategy.
The internal changes also followed the increasing audit of Apple TV+financial data. In early 2023, Peter Sterin, the former president of the service, left, citing frustrations over the limited control of content and marketing. His departure restructuring the services department, as Oliver Schoser is now overseeing Apple TV+ alongside Apple Music, and Adrian Perica, which runs iCloud+ and Apple One, and holds responsibility for other services with weak performance.
