How Apple’s delayed “smarter Siri” reveals the hollow hype that is AI
How Apple’s delayed “smarter Siri” reveals the hollow hype that is AI
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When I presented Apple IOS 18, put a huge focus on new AI features as a big step for the iPhone. After that, the company was quick to disappoint by saying that these features will come to The iPhone 16 in batches of future updates.
Of all the improvements from artificial intelligence, it was the one that promised to make Siri more intelligently.
Well, we are here in March 2025, nine months after Apple Intelligence reveals, instead of enjoying this Siri Siri, many users feel betrayal by the company. Why? Good, Apple lies mainly.
That future Apple intelligence The new features and my Siri? They do not come. This delay is not specific and may extend until 2026. Apple actor came with an official statement, who was mainly read like the recognition that all the promises of "Smarter Siri" were incorrect.
Siri helps our users to find what they need and complete things quickly, and in only six months, we have made Siri more conversation, and we have presented new features such as Type to Siri and the product knowledge, and add integration with ChatGPT. We have also worked on Siri more specialized, giving it more awareness of your personal context, as well as the ability to take action for you within your applications and across them. It will take longer than we believed to make these features and expect to launch next year.
Apple's great promise: Siri is more intelligent and more personal
Apple's description of almost new Siri made it look like your personal service - Think Bruce Wane and Alfred (Siri). He was supposed to know and behave on the user's information within the applications.
Excerpt from the Apple More Personal Siri Declaration. | Image credit - Apple
A famous announcement now starred in actress Bella Ramsay (the last of us, any person?), How can Siri determine the name of one of his acquaintances based on a previous meeting with them. However, Siri could not do this in reality, and still to this day.
Earlier this month, Apple quietly dragged the advertisement, admitting that the marketed Siri was more than just a glorious illusion.
This is not the first time that Apple fell with a promise. Does anyone remember the air forces? This charging wireless carpet aimed at increasing the iPhone, AirPods and Apple Watch juice at the same time? Apple announced the product in September 2017, but it was canceled in March 2019, admitting that Airpower was unable to fulfill its "high standards".
At least with Apple Airpower, people have not been deceived in paying their price. The situation with a different Siri - was described as the main promotion of iPhone 16 Series, some bought these phones with this promise to consider.
A drug addict industry on the noise of artificial intelligence
I dare you to call a consumer that the manufacturer called "the game change" due to artificial intelligence, which was actually one.
Others Google and Samsung (most of them first) may be better by presenting it from artificial intelligence for their phones, but it is even guilty of excessive assumption.
This current technical scene reminds me of a lot when Apple first presented Siri with iPhone 4s in 2011. I was a naive teenager at the age of 17, and I have a clear memory of watching this announcement on repetition and purchase in the imagination of a virtual assistant-the future! Of course, Siri was not as smart as it was made, and Apple was exaggerated again.
Therefore, I think the broader issue here is that manufacturers depend a lot on artificial intelligence as a selling point. It is clear that this technology is not present, and in my opinion, no one should buy a new phone in 2025 due to artificial intelligence. Well, Google may be considered the only exception, thanks to its creative use of the solid organization with features like ADD Me.
However, any of the new artificial intelligence features that have come out so far - unlike the promises of manufacturers - were not to change the way our phones are used. In some cases, these companies are seriously approaching the wrong ads, and Apple is the best example.
The truth is that the technology industry needs to examine the reality of artificial intelligence. Currently, "artificial intelligence" is very similar to what it was "5G" a few years ago - a large promise with only 10 % of what is actually practical.
It is clear that artificial intelligence is not just a common trend that will die over time. It seems that the path forward, but how long will it take to feel that we are? It seems that the companies working on this technology are not yet confirmed. So, until they develop something that is really a "changing games", we may not pay great attention to their luxurious ads and presentation conversations.
Aleksandar is enthusiastic about technology with a wide range of interests, from smartphones to space exploring. His curiosity extends to DIY process experiences with his tools, and enjoys switching between different brands to try the latest innovations. Before joining Phonearena, Aleksandar worked on the Google Art project, where he numbered valuable artworks and acquired various views on technology. When it is not immersed in technology, Aleksandar is an outdoor man who has long -distance walking in the mountains, depicting wildlife, and preserving nature. His interests also extend to the arts of fighting, running and skiing, which reflects his dynamic approach to life and technology.
When I presented Apple IOS 18, put a huge focus on new AI features as a big step for the iPhone. After that, the company was quick to disappoint by saying that these features will come to The iPhone 16 in batches of future updates.
Of all the improvements from artificial intelligence, it was the one that promised to make Siri more intelligently.
Well, we are here in March 2025, nine months after Apple Intelligence reveals, instead of enjoying this Siri Siri, many users feel betrayal by the company. Why? Good, Apple lies mainly.
That future Apple intelligence The new features and my Siri? They do not come. This delay is not specific and may extend until 2026. Apple actor came with an official statement, who was mainly read like the recognition that all the promises of “Smarter Siri” were incorrect.
Siri helps our users to find what they need and complete things quickly, and in only six months, we have made Siri more conversation, and we have presented new features such as Type to Siri and the product knowledge, and add integration with ChatGPT. We have also worked on Siri more specialized, giving it more awareness of your personal context, as well as the ability to take action for you within your applications and across them. It will take longer than we believed to make these features and expect to launch next year.
Apple’s great promise: Siri is more intelligent and more personal
Apple’s description of almost new Siri made it look like your personal service – Think Bruce Wane and Alfred (Siri). He was supposed to know and behave on the user’s information within the applications.
Excerpt from the Apple More Personal Siri Declaration. | Image credit – Apple
A famous announcement now starred in actress Bella Ramsay (the last of us, any person?), How can Siri determine the name of one of his acquaintances based on a previous meeting with them. However, Siri could not do this in reality, and still to this day.
Earlier this month, Apple quietly dragged the advertisement, admitting that the marketed Siri was more than just a glorious illusion.
This is not the first time that Apple fell with a promise. Does anyone remember the air forces? This charging wireless carpet aimed at increasing the iPhone, AirPods and Apple Watch juice at the same time? Apple announced the product in September 2017, but it was canceled in March 2019, admitting that Airpower was unable to fulfill its “high standards”.
At least with Apple Airpower, people have not been deceived in paying their price. The situation with a different Siri – was described as the main promotion of iPhone 16 Series, some bought these phones with this promise to consider.
A drug addict industry on the noise of artificial intelligence
I dare you to call a consumer that the manufacturer called “the game change” due to artificial intelligence, which was actually one.
Others Google and Samsung (most of them first) may be better by presenting it from artificial intelligence for their phones, but it is even guilty of excessive assumption.
This current technical scene reminds me of a lot when Apple first presented Siri with iPhone 4s in 2011. I was a naive teenager at the age of 17, and I have a clear memory of watching this announcement on repetition and purchase in the imagination of a virtual assistant-the future! Of course, Siri was not as smart as it was made, and Apple was exaggerated again.
Therefore, I think the broader issue here is that manufacturers depend a lot on artificial intelligence as a selling point. It is clear that this technology is not present, and in my opinion, no one should buy a new phone in 2025 due to artificial intelligence. Well, Google may be considered the only exception, thanks to its creative use of the solid organization with features like ADD Me.
However, any of the new artificial intelligence features that have come out so far – unlike the promises of manufacturers – were not to change the way our phones are used. In some cases, these companies are seriously approaching the wrong ads, and Apple is the best example.
The truth is that the technology industry needs to examine the reality of artificial intelligence. Currently, “artificial intelligence” is very similar to what it was “5G” a few years ago – a large promise with only 10 % of what is actually practical.
It is clear that artificial intelligence is not just a common trend that will die over time. It seems that the path forward, but how long will it take to feel that we are? It seems that the companies working on this technology are not yet confirmed. So, until they develop something that is really a “changing games”, we may not pay great attention to their luxurious ads and presentation conversations.
Aleksandar is enthusiastic about technology with a wide range of interests, from smartphones to space exploring. His curiosity extends to DIY process experiences with his tools, and enjoys switching between different brands to try the latest innovations. Before joining Phonearena, Aleksandar worked on the Google Art project, where he numbered valuable artworks and acquired various views on technology. When it is not immersed in technology, Aleksandar is an outdoor man who has long -distance walking in the mountains, depicting wildlife, and preserving nature. His interests also extend to the arts of fighting, running and skiing, which reflects his dynamic approach to life and technology.
