Apple’s EU troubles just got $160 million worse

Apple’s EU troubles just got $160 million worse

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Apple and the European Union Not exactly the best conditions at the present time, with the organizers It closely monitors everything the technology giant does. Only last month, we told you that Apple was about to confront a fine of monopoly in France due to privacy controls. Well, it's now official - the hammer has decreased.French monopoly organizers fined Apple with a value of 150 million euros (about 162 million dollars when transferred directly) by claiming that they are offended by their dominance in advertising mobile phone applications through a transparent applications for applications (ATT).

If you have used "ASK App Not To Track" on your iPhone, this is what all this is going on. Apple has undergone a scrutiny in France nearly two years ago on ATT and now, the investigation - with Apple at the end of the losing. This is the first time that the Apple Anti -Apple Authority has been punished for its ATT tool.

Despite fears that the decision may lead to a violent reaction from the United States - especially since President Donald Trump threatened to take revenge on the fines of the European Union over American companies - the head of the French Competition Authority is not worried.

We apply the competition law in a non -political manner ... but what we have heard ... is that they (the American authorities) intend to implement the anti -monopoly law on large digital platforms just like their predecessors. So in terms of anti -monopoly, I do not see any controversy between the United States and Europe on how to apply the law.

- Benoit Coeure, Chairman of the French Competition Authority, March 2025

This ruling comes after a complaint from the advertising trade groups that argue that the Apple Att feature has cut its access to user data, making the targeted ads more expensive and difficult. Att iPhone and iPad gives control of applications that they can follow, but digital advertisers and mobile gaming companies claim to harm their business.

Although we are disappointed with today's decision, the French Competition Authority did not require any specific changes on Att.

Apple, March 2025

Although Apple has not apparently requested to make specific changes, the French organizers have made clear that it is up to the company to ensure compliance. This process may take some time, because Apple is also awaiting decisions from organizers in Germany, Italy, Poland and Romania - who are also investigating Att.

The rule was expected, but it is still a little strange, given that Europe has some of the strongest strongest privacy in the world. The European Union has supported Apple's introduction to Att in the past. Therefore, exactly what Apple needs to comply remain unclear. We hope this will not weaken or remove the feature for iPhone users in France - or anywhere else in Europe.

Read the latest from Tsveta Ermenkova


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Apple and the European Union Not exactly the best conditions at the present time, with the organizers It closely monitors everything the technology giant does. Only last month, we told you that Apple was about to confront a fine of monopoly in France due to privacy controls. Well, it’s now official – the hammer has decreased.French monopoly organizers fined Apple with a value of 150 million euros (about 162 million dollars when transferred directly) by claiming that they are offended by their dominance in advertising mobile phone applications through a transparent applications for applications (ATT).

If you have used “ASK App Not To Track” on your iPhone, this is what all this is going on. Apple has undergone a scrutiny in France nearly two years ago on ATT and now, the investigation – with Apple at the end of the losing. This is the first time that the Apple Anti -Apple Authority has been punished for its ATT tool.

Despite fears that the decision may lead to a violent reaction from the United States – especially since President Donald Trump threatened to take revenge on the fines of the European Union over American companies – the head of the French Competition Authority is not worried.

We apply the competition law in a non -political manner … but what we have heard … is that they (the American authorities) intend to implement the anti -monopoly law on large digital platforms just like their predecessors. So in terms of anti -monopoly, I do not see any controversy between the United States and Europe on how to apply the law.

– Benoit Coeure, Chairman of the French Competition Authority, March 2025

This ruling comes after a complaint from the advertising trade groups that argue that the Apple Att feature has cut its access to user data, making the targeted ads more expensive and difficult. Att iPhone and iPad gives control of applications that they can follow, but digital advertisers and mobile gaming companies claim to harm their business.

Although we are disappointed with today’s decision, the French Competition Authority did not require any specific changes on Att.

Apple, March 2025

Although Apple has not apparently requested to make specific changes, the French organizers have made clear that it is up to the company to ensure compliance. This process may take some time, because Apple is also awaiting decisions from organizers in Germany, Italy, Poland and Romania – who are also investigating Att.

The rule was expected, but it is still a little strange, given that Europe has some of the strongest strongest privacy in the world. The European Union has supported Apple’s introduction to Att in the past. Therefore, exactly what Apple needs to comply remain unclear. We hope this will not weaken or remove the feature for iPhone users in France – or anywhere else in Europe.

Read the latest from Tsveta Ermenkova



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