Apple pulls off historic win over Samsung in Q1 2025 thanks to the iPhone 16e

Apple pulls off historic win over Samsung in Q1 2025 thanks to the iPhone 16e

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Water is wet, green grass, and Apple is the first seller of smartphones in the world during the holiday season, Samsung leads the same global hierarchy at the beginning of the year. The last two used to be among the very few certainty in making volatile mobile phones otherwise, but after taking a look at The latest counter -research report, may start to question the facts of the non -transmitted nature as well.
Perhaps water can also be dry too Apple managed to break its bow rival in smart phone sales around the world between January and March 2025. This is the first quarter of the market history when that happened, which is your inhibitor, which is an achievement that made it more prominent through the total rise in demand compared to the opening quarter of last year.

Wait, is iPhone 16e more popular than Galaxy S25 Ultra?

Not necessarily. This is because both Apple and Samsung have sold many different styles around the world in the first quarter of 2025, and it is clear that there is a good opportunity to release 2024 iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max, each of them made a decisive contribution to its dominant market share on the manufacturer by 19 percent.
Likewise, the The Galaxy S25 Ultra can only be blamed for a samsung drop from 21 percent of the pie in the first quarter of 2023 to 20 percent of last year to 18 percent now. The same applies to "vanilla" Galaxy S25 and S25 Plus.
However, it is quite clear that the S25 family did not set fire to the world, and it is clear that IPhone 16E is a blow. Interestingly, the Apple numbers that open the year either remain flat or decreased in major markets such as the United States, Europe and China as they grow in double numbers in Japan, India, the Middle East, Africa and Southeast Asia.
What do (most areas) share in the second category? This is true, they are generally dominated by budget -friendly devices ... such as Galaxy's Galaxy A. again, it is not completely clear yet if it is. iPhone 16e It will eventually prove more successful than Galaxy A36 or Galaxy A56, but it would definitely help Samsung if the latest Rod Mid-Rangers was released before their biggest competitor.

Watch out for the living body! And xiaomi! Motorola!

With Apple sales numbers increased by 4 percent between Q1 2024 and Q1 2025 and Samsung Download by 5, you may not be shocked to hear that some different brands outperformed weights in the heavy industry in terms of their progress on an annual basis.

In third place, Xiaomi gained 5 per cent of shipments and strengthened its market share of 13 percent (and 12 percent in the first quarter of 2023) to 14 percent, while VIVO managed to trade places with the Oppo sister brand thanks to the leading jump in the industry in 6 percent folders.

6 per cent is also the latest quarterly growth for the "others" category, as Honor, Huawei and Motorola seem brighter than the rest of the market. Huawei, as you might expect, continues to rely primarily on China, where all sellers were sentenced to the first 90 days of 2025, while Honor and Motorola have shown interesting "growth in multiple markets."

These markets have not been named, but in the case of Motorola, I expect to see both the United States and many European countries in such a list, confirming the company's rise, but well -fixed and well deserved to be one of the biggest dangers followed by Apple and Samsung global.

As for the smart phone market in general, I am sad to report that the opposite analysts expect this small growth of the first quarter of Q1 to follow 3 percent of the decreases that it mainly caused by the "economic uncertainty" associated with it, as well as the Trump tariff.


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Water is wet, green grass, and Apple is the first seller of smartphones in the world during the holiday season, Samsung leads the same global hierarchy at the beginning of the year. The last two used to be among the very few certainty in making volatile mobile phones otherwise, but after taking a look at The latest counter -research report, may start to question the facts of the non -transmitted nature as well.

Perhaps water can also be dry too Apple managed to break its bow rival in smart phone sales around the world between January and March 2025. This is the first quarter of the market history when that happened, which is your inhibitor, which is an achievement that made it more prominent through the total rise in demand compared to the opening quarter of last year.
Not necessarily. This is because both Apple and Samsung have sold many different styles around the world in the first quarter of 2025, and it is clear that there is a good opportunity to release 2024 iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max, each of them made a decisive contribution to its dominant market share on the manufacturer by 19 percent.
Likewise, the The Galaxy S25 Ultra can only be blamed for a samsung drop from 21 percent of the pie in the first quarter of 2023 to 20 percent of last year to 18 percent now. The same applies to “vanilla” Galaxy S25 and S25 Plus.

However, it is quite clear that the S25 family did not set fire to the world, and it is clear that IPhone 16E is a blow. Interestingly, the Apple numbers that open the year either remain flat or decreased in major markets such as the United States, Europe and China as they grow in double numbers in Japan, India, the Middle East, Africa and Southeast Asia.
What do (most areas) share in the second category? This is true, they are generally dominated by budget -friendly devices … such as Galaxy’s Galaxy A. again, it is not completely clear yet if it is. iPhone 16e It will eventually prove more successful than Galaxy A36 or Galaxy A56, but it would definitely help Samsung if the latest Rod Mid-Rangers was released before their biggest competitor.

Watch out for the living body! And xiaomi! Motorola!

With Apple sales numbers increased by 4 percent between Q1 2024 and Q1 2025 and Samsung Download by 5, you may not be shocked to hear that some different brands outperformed weights in the heavy industry in terms of their progress on an annual basis.

In third place, Xiaomi gained 5 per cent of shipments and strengthened its market share of 13 percent (and 12 percent in the first quarter of 2023) to 14 percent, while VIVO managed to trade places with the Oppo sister brand thanks to the leading jump in the industry in 6 percent folders.

6 per cent is also the latest quarterly growth for the “others” category, as Honor, Huawei and Motorola seem brighter than the rest of the market. Huawei, as you might expect, continues to rely primarily on China, where all sellers were sentenced to the first 90 days of 2025, while Honor and Motorola have shown interesting “growth in multiple markets.”

These markets have not been named, but in the case of Motorola, I expect to see both the United States and many European countries in such a list, confirming the company’s rise, but well -fixed and well deserved to be one of the biggest dangers followed by Apple and Samsung global.

As for the smart phone market in general, I am sad to report that the opposite analysts expect this small growth of the first quarter of Q1 to follow 3 percent of the decreases that it mainly caused by the “economic uncertainty” associated with it, as well as the Trump tariff.



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