As mentioned earlier by Mark Gourman, Apple from the inside in Bloomberg News, Apple shows clear signs that it intends to double its subscription strategy. Of major changes in Applecare and submitting Apple invites an application for iCloud+, and these moves indicate a clear batch towards frequent revenues and the desire to integrate more services into its ecosystem for subscription. The company begins to simplify its devices protection offers, but this simplification comes at a cost. Previously, customers can choose between two levels Applecare: a standard plan that covers the problems of model devices such as cracked screens and battery problems, and a more comprehensive plan that also included covering and loss. If your phone is lost or stolen, the excellent plan will make you an alternative device, although it is with a discount. Now, Apple is Get rid of the basic plan completely. This means that the only option available is to cover the most expensive theft and loss, and this price rises 50 cents per month. Change how to pay for Applecare. Instead of payment option for two years of coverage, customers will now be asked to subscribe monthly or annually. This shift to the subscription form creates users in frequent payments, while emphasizing the Apple focus on revenue flows that can be predicted. Although some may appreciate the flexibility of monthly payments, others may miss one -time payment option.

As you might have seen last week, Apple also desalies to its iCloud+ subscribers with a new feature: The application and the web service are called “invitations”. This new app is Apple App for Event Planning like Partiful, aimed at simplifying the process of organizing gatherings, from birthday parties to other special occasions. The application is integrated with your photo library and the music collection, allowing you to share memories easily and create a dedicated experience for your guests.

Apple invites the application. | Image credit – Apple

The iCloud+ tie is that while users who do not have a subscription still can download the Invites application on RSVP for events, the clear intention is to motivate more people to register in the paid iCloud+ plan. By collecting this new app with iCloud+, consider Apple to show the added value of its subscription services and lure users to join the environmental system. It is a smart strategy: offers a unique and exclusive feature for subscribers, making subscription more attractive. These recent changes become the company’s commitment to subscriptions and its strategy to provide a set of interconnected services. As a consumer, I wonder whether the additional changes such as these will also come down from the line from the Apple, as the company is looking for more opportunities to enhance the end result.