Apple is preparing to challenge famous food tracking applications such as MyFitnessPal and NOOM with some large promotions to their healthy application, according to Mark Gorman from Bloomberg in his latest strength on the newsletter. It is scheduled to be launched as soon as IOS 19.4 next year, the new Apple plan includes entering feeding tracking in a large, supported intelligence and personal intelligence. Now, the Apple Health app is not only the basics – such as caffeine tracking or carbohydrates. It is very limited compared to applications such as MyfitnessPal, known for the detailed calories calculation and a huge database, or Noom, which helps users to lose weight by changing eating habits. Apple clearly wants a slice of this pie and plans to make its healthy application more intelligent.

Here is what Gorman says you can expect from the food tracking features coming from Apple:

• Easily and more intelligent food pieces
• AI’s Self Ideas and Personal Nutrition Tips
• Inform videos of nutritionists and nutrition positives
• Smooth integration with data from Apple Watch and iPhone
• Custom advice based on your personal health and fitness goals

These new features, which are part of the internally known Project Mulberry, not only related to calorie calculation – it is about using all your device data to provide you with really useful diet. Apple wants the app to be more interactive, customized and actually connected to your daily life, and look at everything about how active you are.

To ensure that this new nutrition focus is success, Apple even creates a special facility near Auckland, California, to photograph experts’ content with dietitians and healthcare professionals. The idea is to give users friendly and useful videos that explain the food guidance clearly and effectively.

However, Apple has strong competitors. MyfitnessPal has already has loyal followers due to the huge database of food and active community support. On the other hand, Noom succeeded by focusing on the psychological aspects of a diet and behavior changes.

Looking at the previous ascending and downs of Apple with healthy innovations, there are many reasons to stay optimistic with caution. But if the Apple records this, this may lead to dangerously eliminating the nutrition tracking market. It will be interesting to know if the famous Apple approach is easy to use with advanced artificial intelligence can present something new and exciting. Certainly it is worth watching with our approaching next year.