Apple iPhone 16 remains the top-selling smartphone in the world in 2024

Apple iPhone 16 remains the top-selling smartphone in the world in 2024

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The new data that follows the market share of various mobile devices operating systems revealed that smart phone sales have witnessed a slight rise in the world in late 2024, due to a large extent to shopping in the United States and Australia. Some key Fast food from the Kantar Market Research Report includes those Apple's The iPhone 16 has remained the highest seller around the world, while Android has seen growth in the Asia Pacific region. Interestingly, the features of artificial intelligence (AI) began to influence consumer options, as more than one of every five buyers of artificial intelligence said a role in preferring their brand. Germany, Great Britain, Italy and Spain have witnessed relatively stable sales in general, however, France, Germany and Spain have witnessed some growth. Samsung remained the upper robotic brand, especially in Great Britain with Galaxy A55 as a sales model.
However, it was noted that the competition is heated for Samsung Xiaomi and Google Pixel. In addition, Apple's IPhone 16 was a good performance in Europe, especially in Great Britain. Google Pixel 9 Series has slowed down, with ancient Pixel 8 Series Better Performance Because of Holiday Discounts. Reduced xiaomi 13 series sold well in Spain.

The best 5 sells smartphones by region in 2024 | Source - KANTAR (based on the world's smartphone operating system data (OS) for Q4)

What happens in the United States and Asia?

It is not surprising, Apple continued its American dominance, while maintaining the market share by 54 %. the iPhone 16 The series acquired 20 % of total sales, as 16 Pro Max was the most popular. Samsung sales were fixed, with a suitable budget Galaxy A15 and the pioneer The Galaxy S24 series that leads the road. both of them Motorola and Google Pixel increased its share in the market, with Google Pixel 9 Pro is the top Pixel.

In the Asia Pacific region, more diverse sales prevailed, with results preferring local brands, especially in China:


  • In Australia, for example, Apple faced some challenges though iPhone 16 Good chain. However, Samsung Galaxy S24 Ultra He continued to perform strongly, even after months of its release.
  • China China has witnessed the power of Android, led by local brands such as Live body and Xiaomi, with Huawei the center's contract. Apple iPhone 16 Series, especially the Pro Max, still lead in higher sales models.
  • Japan has seen Android growth driven by Motorola, Samsung and Google Pixel. Pixels outperformed the best Android brand, thanks to the famous and friendly budget Pixel 8A. However, Apple iOS remained the highest operating system - although he lost some participation - with iPhone 16 The series that dominates the best -selling book lists.

Does anyone care about Amnesty International?

Contrary to what some people might think, artificial intelligence has become increasingly important in the world of smartphones. A recent survey, conducted by WorldPanel Comtech, showed that 23 % of smart phone buyers in Europe and the United States consider discussing artificial intelligence when choosing a brand. This was higher for iPhone buyers, 27 %, which reflects the Apple concentration on artificial intelligence in marketing.

Jack Hamine, Director of World Consumer Vision at WorldPanel

However, many people are still unaware of the features of artificial intelligence, and even among those who are, some of whom are not affected by them. This indicates that despite the importance of artificial intelligence, no one has truly reached the changing feature of the brand, which distinguishes the brand.

My personal ready -made meals from this report, along with the competitiveness of the smart phone market, is that although artificial intelligence has become the main battlefield, it is certain that it is not the only thing that matters when it comes to choosing a smartphone. The price, brand loyalty and regional preferences still play a major role in this decision. For consumers, this means more options and more innovative features. This also means that keeping pace with the latest technologies can be a challenge, as the market is constantly changing, which makes it more important than ever that the original equipment manufacturers issue this unique and irresistible feature that will give them an advantage.


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The new data that follows the market share of various mobile devices operating systems revealed that smart phone sales have witnessed a slight rise in the world in late 2024, due to a large extent to shopping in the United States and Australia. Some key Fast food from the Kantar Market Research Report includes those Apple’s The iPhone 16 has remained the highest seller around the world, while Android has seen growth in the Asia Pacific region. Interestingly, the features of artificial intelligence (AI) began to influence consumer options, as more than one of every five buyers of artificial intelligence said a role in preferring their brand. Germany, Great Britain, Italy and Spain have witnessed relatively stable sales in general, however, France, Germany and Spain have witnessed some growth. Samsung remained the upper robotic brand, especially in Great Britain with Galaxy A55 as a sales model.

However, it was noted that the competition is heated for Samsung Xiaomi and Google Pixel. In addition, Apple’s IPhone 16 was a good performance in Europe, especially in Great Britain. Google Pixel 9 Series has slowed down, with ancient Pixel 8 Series Better Performance Because of Holiday Discounts. Reduced xiaomi 13 series sold well in Spain.

The best 5 sells smartphones by region in 2024 | Source – KANTAR (based on the world’s smartphone operating system data (OS) for Q4)

What happens in the United States and Asia?

It is not surprising, Apple continued its American dominance, while maintaining the market share by 54 %. the iPhone 16 The series acquired 20 % of total sales, as 16 Pro Max was the most popular. Samsung sales were fixed, with a suitable budget Galaxy A15 and the pioneer The Galaxy S24 series that leads the road. both of them Motorola and Google Pixel increased its share in the market, with Google Pixel 9 Pro is the top Pixel.

In the Asia Pacific region, more diverse sales prevailed, with results preferring local brands, especially in China:

  • In Australia, for example, Apple faced some challenges though iPhone 16 Good chain. However, Samsung Galaxy S24 Ultra He continued to perform strongly, even after months of its release.
  • China China has witnessed the power of Android, led by local brands such as Live body and Xiaomi, with Huawei the center’s contract. Apple iPhone 16 Series, especially the Pro Max, still lead in higher sales models.
  • Japan has seen Android growth driven by Motorola, Samsung and Google Pixel. Pixels outperformed the best Android brand, thanks to the famous and friendly budget Pixel 8A. However, Apple iOS remained the highest operating system – although he lost some participation – with iPhone 16 The series that dominates the best -selling book lists.

Does anyone care about Amnesty International?

Contrary to what some people might think, artificial intelligence has become increasingly important in the world of smartphones. A recent survey, conducted by WorldPanel Comtech, showed that 23 % of smart phone buyers in Europe and the United States consider discussing artificial intelligence when choosing a brand. This was higher for iPhone buyers, 27 %, which reflects the Apple concentration on artificial intelligence in marketing.

Jack Hamine, Director of World Consumer Vision at WorldPanel

However, many people are still unaware of the features of artificial intelligence, and even among those who are, some of whom are not affected by them. This indicates that despite the importance of artificial intelligence, no one has truly reached the changing feature of the brand, which distinguishes the brand.

My personal ready -made meals from this report, along with the competitiveness of the smart phone market, is that although artificial intelligence has become the main battlefield, it is certain that it is not the only thing that matters when it comes to choosing a smartphone. The price, brand loyalty and regional preferences still play a major role in this decision. For consumers, this means more options and more innovative features. This also means that keeping pace with the latest technologies can be a challenge, as the market is constantly changing, which makes it more important than ever that the original equipment manufacturers issue this unique and irresistible feature that will give them an advantage.



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