Apple feels the burn of smartwatch sales crashing, but one brand is winning big
Apple feels the burn of smartwatch sales crashing, but one brand is winning big
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After stagnation for two years, The smart phone market wore last year, as it witnessed 4 % growth on an annual basis in global sales. However, on the other side, Smartwatch Sales took a decrease in all regions.
worldwide Smart watch shipments achieved great success in 2024, as it decreased by 7 % on an annual basis, which represents the first time that the market witnessed a decrease. A large part of this projection is associated with the application of Apple shipments, as a number of people choose to upgrade their basic smart hours in a market that generally slows down.
Although he still maintains first place, Apple witnessed a 19 % decrease in sales compared to 2023. At the same time, Huawei and Samsung managed to grow. Samsung has seen a 3 % increase on an annual basis, driven by strong demand Galaxy Watch 7, Galaxy Watch Ultra and Galaxy Watch Fe. Huawei's performance was better, with a 35 % increase.
For the first time, the smart watch market is witnessing a decrease.
However, the real surprise came from Xiaomi, which has seen incredible growth of 135 % in the same period. The report is attributed to the success of Xiaomi in the impressive performance of the most obvious Watch S1 and Wath-Filedly Watch budget friendly.
Although these smart watches may not be first degree in terms of features, their low prices are largely compared to Apple, Samsung and Google clearly caught the attention of consumers. Apparently, the lack of significant promotions from Apple, Samsung and Google have contributed to the decline in sales, especially in North America, where shipments witnessed a sharp decrease compared to 2023.
In terms of regions, China has first recorded the highest shipments ever, bypassing NAM and India in 2024. Huawei, IMOO and Xiaomi were contested in the China market. It was achieved by the variety, which ranges from basis, advanced to smart watches for children, along with the Chinese consumer's tendency towards these brands, led to general adoption.
- Anshika Jain, chief research analyst at CounterPoint, March 2025
Analysts believe that smart watches sales will be bounced in 2025. Why? Well, since manufacturers are preparing to add more innovative health and fitness features to their upcoming models.
For example, Samsung is said to add non -invasive glucose monitoring to its smart watches, which may be a total changing of the game and really increasing the demand.
Apple, on the other hand, may Enter the detection of high blood pressure with the next Apple Watch 11 and Apple Watch Ultra 3. I also think that these health -focused promotions can be the key to encouraging people to upgrade their current devices or try a smart watch for the first time.
After stagnation for two years, The smart phone market wore last year, as it witnessed 4 % growth on an annual basis in global sales. However, on the other side, Smartwatch Sales took a decrease in all regions.
worldwide Smart watch shipments achieved great success in 2024, as it decreased by 7 % on an annual basis, which represents the first time that the market witnessed a decrease. A large part of this projection is associated with the application of Apple shipments, as a number of people choose to upgrade their basic smart hours in a market that generally slows down.
Although he still maintains first place, Apple witnessed a 19 % decrease in sales compared to 2023. At the same time, Huawei and Samsung managed to grow. Samsung has seen a 3 % increase on an annual basis, driven by strong demand Galaxy Watch 7, Galaxy Watch Ultra and Galaxy Watch Fe. Huawei’s performance was better, with a 35 % increase.
For the first time, the smart watch market is witnessing a decrease.
However, the real surprise came from Xiaomi, which has seen incredible growth of 135 % in the same period. The report is attributed to the success of Xiaomi in the impressive performance of the most obvious Watch S1 and Wath-Filedly Watch budget friendly.
Although these smart watches may not be first degree in terms of features, their low prices are largely compared to Apple, Samsung and Google clearly caught the attention of consumers. Apparently, the lack of significant promotions from Apple, Samsung and Google have contributed to the decline in sales, especially in North America, where shipments witnessed a sharp decrease compared to 2023.
In terms of regions, China has first recorded the highest shipments ever, bypassing NAM and India in 2024. Huawei, IMOO and Xiaomi were contested in the China market. It was achieved by the variety, which ranges from basis, advanced to smart watches for children, along with the Chinese consumer’s tendency towards these brands, led to general adoption.
– Anshika Jain, chief research analyst at CounterPoint, March 2025
Analysts believe that smart watches sales will be bounced in 2025. Why? Well, since manufacturers are preparing to add more innovative health and fitness features to their upcoming models.
For example, Samsung is said to add non -invasive glucose monitoring to its smart watches, which may be a total changing of the game and really increasing the demand.
Apple, on the other hand, may Enter the detection of high blood pressure with the next Apple Watch 11 and Apple Watch Ultra 3. I also think that these health -focused promotions can be the key to encouraging people to upgrade their current devices or try a smart watch for the first time.
