Amidst TikTok exodus to RedNote a third app is profiting without lifting a finger
Amidst TikTok exodus to RedNote a third app is profiting without lifting a finger
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Unless President-elect Donald Trump issues a... The Chinese social media app will likely "switch" to a special exemption for TikTok in the US on January 19. In fear of losing their favorite short video content platform, a large number of TikTok's user base are migrating to RedNote. However, there is also a third app that found itself involved in the whole ordeal. Duolingo - the hugely popular language learning app - has seen a huge increase in downloads as TikTok users turn to RedNote. This is because RedNote, currently, is not available in English and requires users to navigate the platform in Mandarin. Duolingo reported that it saw a 216 percent increase in the number of American users enrolling in Mandarin courses.
The company took this moment to humorously poke fun at the influx of new people and mocked them for finally finding a reason to learn Mandarin. Understandably, RedNote is also seeing a huge rise in popularity in the US but isn't as thrilled as Duolingo.
The platform is considering setting up a filter that separates all foreign IP addresses from Chinese ones. This is so that the US influence on the Chinese user base can be reduced.
Image credit – PhoneArena
RedNote has already begun blocking the accounts of new US users who post content deemed inappropriate. The IP filter may allow the application to be split into two completely different platforms for Chinese and international users. Something similar is happening on TikTok where the content shown to Chinese users is highly curated and very different from what is shown to Western audiences. I find the whole ordeal very amusing: The US wants to ban TikTok to reduce Chinese influence on its citizens and Americans are responding by streaming on another Chinese platform instead. Instagram and similar apps were no doubt hoping to see an increase in users and are very disappointed by the success of RedNote.
Although it is not certain that TikTok will be banned in the United States, it appears to be heading in that direction. Trump may postpone his ban for a little while, but unless TikTok is acquired by an American company, it likely has no future in the United States.
Unless President-elect Donald Trump issues a… The Chinese social media app will likely “switch” to a special exemption for TikTok in the US on January 19. In fear of losing their favorite short video content platform, a large number of TikTok’s user base are migrating to RedNote. However, there is also a third app that found itself involved in the whole ordeal. Duolingo – the hugely popular language learning app – has seen a huge increase in downloads as TikTok users turn to RedNote. This is because RedNote, currently, is not available in English and requires users to navigate the platform in Mandarin. Duolingo reported that it saw a 216 percent increase in the number of American users enrolling in Mandarin courses.
The company took this moment to humorously poke fun at the influx of new people and mocked them for finally finding a reason to learn Mandarin. Understandably, RedNote is also seeing a huge rise in popularity in the US but isn’t as thrilled as Duolingo.
The platform is considering setting up a filter that separates all foreign IP addresses from Chinese ones. This is so that the US influence on the Chinese user base can be reduced.
Image credit – PhoneArena
RedNote has already begun blocking the accounts of new US users who post content deemed inappropriate. The IP filter may allow the application to be split into two completely different platforms for Chinese and international users. Something similar is happening on TikTok where the content shown to Chinese users is highly curated and very different from what is shown to Western audiences. I find the whole ordeal very amusing: The US wants to ban TikTok to reduce Chinese influence on its citizens and Americans are responding by streaming on another Chinese platform instead. Instagram and similar apps were no doubt hoping to see an increase in users and are very disappointed by the success of RedNote.
Although it is not certain that TikTok will be banned in the United States, it appears to be heading in that direction. Trump may postpone his ban for a little while, but unless TikTok is acquired by an American company, it likely has no future in the United States.
